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Performance Marketing Blog

The latest from the marketing managed team.

Aug 1, 2019

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A Productive, More Efficient Day

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Is there anything better than laying in bed after a productive day, feeling satisfied with yourself and the work that you accomplished? There is a fine line between feeling productive and feeling overwhelmed, but there are ways that you can structure your day so that you are getting as much done as you can without feeling like you are being…
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Jul 15, 2019

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The Importance of a Well-Designed Website

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This weekend, I ordered my groceries online, bought some new hair products from Amazon, ordered Chipotle on the app and bought movie tickets online. In 2019, almost every business has a website. Even if it just a landing page to explain what they offer, it is imperative that a company has an online presence to attract customers. Millennials are the…
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Jul 1, 2019

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The Role of Social Media in Business

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Social media started as a fad that has become a huge part of our culture. Slang terms that didn’t exist ten years ago are now a part of our everyday vocabulary. Some of the wealthiest companies are social media platforms, and their ability to influence consumers is unprecedented. Many businesses jumped on the chance to have a social media page,…
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Jun 1, 2019

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AI Is More Human Than We Think

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It seems that these days computers can do it all. Not only do they process massive amounts of data at lightning speed, but they are starting to exhibit more human-like features. Having a unit like Amazon’s Alexa in your home can make you feel like that uncanny valley feeling. The other day I told it Alexa I graduated and she…
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May 1, 2019

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Being a Leader Means Enforcing Rules, Right?

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Rules are put in place to have a very specific guideline to refer to when needed. They allow us to maintain order in our household, our companies, our state, and our country. Rules are usually made with the best of intentions, either to protect people from each other or themselves. It also acts as a barrier so people can’t do…
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Apr 15, 2019

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Dealing with Stress and Anxiety at Work

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You know the saying “choose a job you love and you’ll never work a day in your life?” Yeah, that doesn’t seem to ring true in most cases. No matter how much you love your job, there will always be days that you are stressed or anxious. When it comes to working, the goal is to have more good days…
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Apr 1, 2019

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Artificial Intelligence and Its Role

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Whenever someone talks about Artificial Intelligence (AI) it usually conjures images of humans fighting robots for the survival of the human race (I’m looking at you, iRobot). But the truth is AI is a much broader term than just talking robots, and it is already all around us. The general definition of AI by the Merriam-Webster Dictionary is “a branch…
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Mar 15, 2019

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Why You Should Negotiate a Higher Salary

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You may love your job enough that you don’t factor money into the equation, but it’s no secret that the real reason most of us go to work is to get paid. Starting a new job and negotiating salary or trying to get a raise at your current job can be a daunting task, but you will be much happier…
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Mar 1, 2019

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How to Handle Conflict at Work

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Conflict is almost unavoidable, especially in the office. You will eventually run into a disagreement with either your boss, your coworkers, or clients. Each case is different, but there are some general rules that can help you reach an agreement, or at least defuse tension. Sometimes one side might have to make a bigger sacrifice, but it is important to…
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Feb 15, 2019

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Can Corporate Gifting Help Your Business?

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Businesses spend a lot of money to find new clients and maintain established ones. Purchasing leads, cold calling, referrals, and sending out sales teams are common practices that are used to help generate a bigger clientele. Don’t get me wrong, these tactics usually work, that’s why they are so well known, but there is another tactic called corporate gifting that…
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